Reduce Discrimination in Your Practice with this One Tip

Here is a great article on Freakonomics.com about an experiment conducted to investigate price discrimination against individuals with disabilities.

The experiment we ended up running yielded a shockingly simple way to remove discrimination for the disabled. here’s how the experiment ran: First, we recruited several men between the ages of twenty-nine and forty-five to act as our secret agents. Half these men used wheelchairs and drove specially equipped vehicles. The other half were non-disabled, but in all cases the individuals hopped into a specially equipped vehicle for the disabled with a fresh ding on the side and headed to Chicago-area repair shops.

 More here.