Do You Need a Blog?
You probably think that blogging is for the other guys and you just don’t have the time to do it yourself. You may even think that you’re not that good at writing or you don’t have enough topics to write about.
In this post, we’re going to discuss why the benefits of blogging outweigh all of the excuses to not blog. Plus, blogging is a lot easier than you think, especially after you’ve read this post. Let’s get started.Read More
Earn More Revenue For Your Practice With Private Pay Clients
Are you interested in getting more private pay clients for your therapy practice?
Glad you’re here. That’s exactly what we’re discussing in this post.
One of the best ways to grow your private therapy practice and create a lifestyle that you love is through accepting private pay clients. We’ve discussed the virtues of the private pay model before and, if you need a primer, be sure to check out this post:Read More
Should You Select a Niche for Your Private Therapy Practice?
You started your private therapy practice to serve everyone, but by doing so, you could be spreading yourself way too thin. You’ll spend your time offering services that you’re really not passionate about.
Instead of working as a generalist, you can become a specialist and establish authority as an expert in your field. Below, we’ll discuss why it’s a good reason to niche your private therapy practice, and how to do it successfully.Read More
How to Market Your Therapy Services to Your Community
Marketing to your local community takes a multi-pronged approach. Recently, we discussed cheap and effective ways to market your private practice online. In this post, we’ll tackle offline strategies to reach your clients, too.Read More
You Need to Know your Practice’s Retention Rate
Keeping clients is just as important as acquiring clients and keeping them over the long term so they don’t churn out is even more important. That’s why it’s very important that you know your practice retention rate as well as the retention rate of other therapists in your mental health practice.Read More
The Most Important Measures for a Successful Practice
So now you’ve started a practice and you’re beginning to get clients. How do you spend the little amount of time you have on the business side of things effectively? Building a successful private practice, or any business for that matter, requires a focus on certain key metrics.
For best, easily measurable results, especially at the beginning, spend your limited time laser focused on these 3 core areas.Read More
3 Steps to Produce Traffic Generating Content for Your Practice’s Blog
On the web, content is king. Search engines such as Google love it when your website is full of content. In turn, lots of content leads to more potential clients finding your site and more business for your practice. You need to make sure, however, that your content is relevant to your audience and delivers value to your clients.
Here is a simple approach to consistently create great content.Read More
Increase Client Satisfaction and Referrals with These 2 Tips
There is a general tendency among humans to second guess themselves after making a purchasing decision. You’ve heard it before…it’s called buyer’s remorse. The choice of a therapist is no different in regards to this phenomenon. After your client’s initial contact with you, or especially after they sign paperwork to become a client and schedule that first visit, there remains a second guessing about the choice they just made. This is more common if they didn’t locate you through a personal friend or other trusted source.
The way you address those feelings can help in maintaining a long term relationship, and with some clients, it can reduce cancellations and no shows. It is important to creating a relationship in which the client feels enough goodwill to want to refer other clients to you.
We generally refer other people to things we think increase our social value, and that occurs when we think we’ve made a right decision or experienced something that we now want to share with others. When we think a tool we bought is great, or that our doctor is superb, we are much more likely to refer them to others because we think they will have the same feelings we had. Here are two simple tips to trigger that feeling in your new clients.Read More