5 Improvements You Can Make to Your SEO Strategy

This post has been authored by Dr. P. Forrest Talley as part of our guest post series and is Part II in a series to help therapists get the most out of their marketing and SEO strategy. Learn more about Dr. Talley at the bottom of this post. After reading part I of this series, […]

3 Common Mistakes Therapists Make with Their Therapy Clients

Don’t Make These 3 Common Mistakes with Your Clients

Do you remember when you first set up your practice? You probably didn’t know if you would be able to get any therapy clients and once you did you wondered if they would stay. Eventually, clients streamed in either through your marketing efforts or through referrals and now that your schedule is full, you’ve noticed that not every client is the same. Some clients show up early and prepared for every appointment, some show up late, and some don’t show up at all. You know that life happens, but you don’t want one client’s ‘bad behavior’ in and out of appointments to continue and affect your work or your other clients. While managing clients and client expectations can be a difficult task it is something that’s necessary to your practice. Whether you’re new to practicing or not there are a few common management mistakes you should avoid making with each and every one of your clients to make sure your valuable time goes where it’s needed most.

Online Therapy: What You Need to Know First

Online Therapy: What You Need to Know First with Person Centered Tech

What you’ll learn in this webinar:

Telemental Health Standards
Areas of Competence/Training
Setting Up Your Therapy Room
Ease of Creating Telehealth Sessions and Joining Sessions in TheraNest

HIPAA Compliant Video Conferencing in TheraNest - TheraNest Blog

Try Telehealth in TheraNest

The Feature You’ve Been Waiting For

We’re excited to announce that Telehealth has officially launched in TheraNest. You can start scheduling secure, HIPAA compliant video conferencing sessions with your clients right from your TheraNest account.

Protecting Your Online Services

Protecting Your Online Services with Person Centered Tech

What you’ll learn in this webinar:

Why you shouldn’t use the same password for all of your online accounts.
What Full Device Encryption (FDE) is and why it’s important.
Why you should use firewalls and antimalware (even on Macs).

How to Increase Client Referrals for Your Private Therapy Practice

Tips to Increase Client Referrals for Your Private Practice

A lot goes into building a business and because your private practice is a business before anything else, it is no different. In fact, we think it might require even a tad bit more effort to build a successful private practice than it would your run of the mill retailer.

Why?

Building a successful private practice means creating a trusting and lasting connection with your clients. You’re not selling a product they can buy anywhere, you’re selling a service that is personalized to their needs. Because of this niche category that therapy services fall into, building a strategy for growth is not as clear cut as it is in other industries.

However, this does not mean it’s not possible. In this post, we’re going to be outlining initiatives you can take to increase your client referrals and build a solid client referral strategy to build your private therapy practice.

How to Retain More of Your Therapy Clients for Longer

Keep Your Clients Coming Back

Are your clients leaving? It’s inevitable, but that fact doesn’t make it any easier. The problem isn’t that your clients are leaving at the end of a treatment plan, but that they’re leaving prematurely and often without notice.

When a client leaves abruptly, it’s not only unsettling, it’s one of the most difficult situations you’ll face as a private practitioner. You’ll wring your hands and wonder what you did wrong. You’ll retrace your steps and analyze your last session to look for clues you may have missed. It’s torturous, to say the least.

Sometimes, there’s nothing you can do to prevent your therapy clients from leaving. A study published in the Journal of Consulting and Clinical Psychology found that in the U.S., the drop out rate is between 40% to 60%. What’s even more troubling is that the overwhelming majority of those who drop out do so after just two sessions.

However, there may be something you can do to improve your client retention rates. Let’s dive into the most common reasons why your clients may leave prematurely, and what you can do to prevent it from happening.

How to Effectively Raise Your Rates

Tips on how to raise your rates

After much internal struggle, you’ve decided that it’s time to raise your rates. You’ve wanted to do it for some time now, but didn’t push ahead for fear of the backlash.

What will your clients say? Will they all abandon your practice for the cheaper therapist across town? Are you being greedy and asking too much? How will you justify the higher rates—especially to your long-time clients?

Finally figuring out your fee schedule was hard, but raising those fees is even harder.

No doubt, you have questions about raising your rates. Fortunately, the path that you’re on is well traveled and there are signposts to help you along the way. Let’s walk through how to raise your rates without inadvertently alienating your clients.

How to Create Business Cards That Leave a Lasting Impression

How to Create Meaningful Business Cards

The hardest part of running a practice for many people is knowing how to market the business. Marketing is a fickle friend and there’s always something new you need to know, tools you need to buy, and social media platforms you need to join. While we encourage you to stay up to date on all those things, we also want to suggest that you invest in having a business card. It may sound a bit old fashioned but trust us, you’ll want to take this step.

Insurance Panels: What They Are and How to Get on One

What are Insurance Panels?

Are you interested in getting on insurance panels, but not sure where to start? You’ve come to the right place. In this post, we’ll navigate through the steps you need to take to get credentialed with insurance companies.