How to Create Meaningful Business Cards
The hardest part of running a practice for many people is knowing how to market the business. Marketing is a fickle friend and there’s always something new you need to know, tools you need to buy, and social media platforms you need to join. While we encourage you to stay up to date on all those things, we also want to suggest that you invest in having a business card. It may sound a bit old fashioned but trust us, you’ll want to take this step.
Why You Need a Business Card
Business cards are effective for various reasons, but they are especially efficient for therapists because your practice’s marketing relies heavily on word-of-mouth. While other avenues of marketing such as Facebook, Google Adwords, and a well-designed website are vital to your marketing strategies, there’s just no replacement for face to face interaction and the feel of an old fashioned business card.
Besides the nostalgia brought on when you exchange business cards in this digital age and the fact that you’ll now be equipped to drop a card in those free lunch bowls at all your favorite neighborhood haunts, there are many other reasons you should be investing in business cards and sharing them often.
You likely spend the majority of your day interacting with people, shaping their lives, and aiding in the improvement of their health. Those people are your best source of referrals and sharing a business card makes it easier for them to recommend you to their friends.
Maybe you spend a good bit of your career attending conferences and seminars? Well those are fantastic networking opportunities, but scribbling your name and number on a scrap of paper is not going to leave much of an impression and will likely be lost in the depths of purses and wallets.
Additionally, you don’t have to remember to email or call, when you share your card with someone they have all the contact information they’ll ever need. Better yet, they might be prompted to share a card with you and you’ll have all the contact information you need to get in touch with them.
This is also your chance to showcase your brand, to let people know that you mean business and that you don’t skimp on the important things. We suggest hiring a designer (Dribbble and UpWork can connect you with excellent designers) to ensure that your cards stand out.
Another thing to consider is having two sets of business cards, one for potential clients and one for existing clients. A good reason to do this is because you’d be using one for marketing purposes (i.e. to attract new clients and grow your practice) and the other one to keep your current client base engaged. We’ll talk about styling options and more good reasons to have two kinds of cards later on.
Finally, keeping business cards on you at all times implies that you’re prepared and professional; all good things to exude when you’re managing a business.
What You Should Include on Your Business Card
When deciding what to put on your business cards, get creative but always be sure that what you’re trying to convey comes across clearly (it’s never a bad idea to have several people review your cards before you pay for them to be printed). You’ll also want to be sure to utilize both sides of the card. The following are things we suggest as the most important aspects of effective business cards.
For the front of your business card:
We suggest using icons to denote what each of these fields is. For example, next to your phone number you should add an icon of a phone; for your email you might add an icon of an envelope.
- Name and Title
- Phone Number
- If you are going to include multiple numbers, be sure to specify which is your personal and which is your office. Your clients should be aware of your office hours and your policy about contacting you outside of those hours in your Welcome Package, but since you’re likely giving business cards to potential clients, it’s not a bad idea to mention those during the exchange.
- LinkedIn Profile or other relevant Professional Media Profile
For the back of your business card:
- Name of your Practice and Logo: If you don’t already have a logo for your company, now is a great time to get one. You can create it yourself or you can find someone to do it for you. We suggest using a professional since the logo is an important aspect of your brand. You’ll also want to make sure that you’re incorporating the logo throughout your practices documents, forms, and website.
- Mission Statement: This should be short and concise. You want to convey what you do and what your practice’s core values and mission is in under 15 words. This doesn’t need to be your practices whole mission statement (as those tend to be a few sentences long) but it needs to incorporate enough of the mission that potential clients get a good sense of who you are and what kind of service they can expect.
- If you’re a TheraNest customer, you can include your unique referral link that will earn you a free month in TheraNest when a colleague signs up and subscribes. You can learn more here.
Styling and Printing
Now that you’ve got the basic formatting down, the last thing left to do is create the cards and get them printed off. We have a few stylistic tips from the pros that we’d like to offer you.
First, you’ll want to be sure to consider which color scheme you want to use. If you’re working with a designer, make sure she knows the color palette you want to use. If you have an established brand or have previously worked with a designer, you’ll want to be sure to pass along any exact colors you can.
Establish a font and stick to it. We recommend using one font and different sizes. On the front of your card, make sure your name is biggest and boldest but ensure that your contact information is big enough to see. There’s no point in passing out a business card if the font you chose to use for your phone number is too thin to read. On the back of your card, your practice name should be larger than your mission statement, but again you’ll want to make sure they’re both legible. If you choose to go with multiple fonts, we suggest using a font pairing resource.
When it comes to design, simple is always the best choice. If you’re working with a designer, make sure that you’re on the same page about that. It’s easy for some people to take a little too much creative license and there’s no business card worse than a cluttered one. Don’t use multiple designs, don’t make the background elaborate, and keep all text to a minimum. You’re not writing a novel or even a blurb, all you’re wanting to communicate is the bare minimum of who you are.
Remember how we mentioned earlier that it’s not a bad idea to have multiple designs for your business card? Well let’s dive into that a little further. There are a variety of benefits to this approach. You can use the business cards geared towards marketing and attracting new clients for solely that. They will be the ones that utilize the back of the card for your practice name, logo, and mission statement. Use the back of your card in creative ways for existing clients (e.g., appointment reminder card, breathing techniques, words of encouragement).
Here are some more adventurous ideas:
Before you go, check out these related posts: