Do You Need a Blog?
You probably think that blogging is for the other guys and you just don’t have the time to do it yourself. You may even think that you’re not that good at writing or you don’t have enough topics to write about.
In this post, we’re going to discuss why the benefits of blogging outweigh all of the excuses to not blog. Plus, blogging is a lot easier than you think, especially after you’ve read this post. Let’s get started.
The Reasons Why You Need a Blog
Blogging grows your audience
According to Hubspot, 60% of businesses that maintain a blog have more clients.
It makes sense. These days, people research therapists online first. While it’s good to have a website and even a Facebook page, nothing beats a blog for producing fresh, relevant, educational content that will help your prospective clients decide to choose you.
Blogging is good for SEO
Having a blog makes it easiest for you to land on the first page of Google or Bing.
With a blog, you have multiple opportunities to create relevant information. This information can provide answers to the questions that search engine users are looking for.
Let’s say that a common question your target client will ask is, “how do I relate better to my new step-daughter?”
It would be genius to create a blog post on this very topic and use this exact question as the title for your post. By doing it this way, the search engine knows that your post is a direct (or almost direct) match to what its users are asking.
The more relevant your website is to requests of its users, the more likely a search engine will promote your website.
Blogging helps you establish your authority as an expert
You can’t be an expert without proof. One of the best way to prove that you’re knowledgeable about your area of practice is through published content.
Your blog gives you an incredible platform to discuss news in your industry and your professional opinion on things that matter to your clients. It also enables you to educate your clients. The more information you give, the more informed you look.
Your blog will help potential clients learn more about your practice
You can share your story with your readers. Talk about why you started your practice in the first place. Introduce yourself. All of this information will help clients decide whether you’re the right therapist for them.
But your blog isn’t just about presenting information, it’s also about how you present the information.
The language you use, the tone of your writing, and the topics you decide to discuss will help your audience connect with you.
It’s a cost effective form of marketing
Blogging can be free if you’re so inclined to write your own blog posts. You can also hire someone else to write your blog posts, too.
No matter how you slice it, though, blogging is definitely cheaper than renting a billboard, getting a spot on radio, or paying for a tv commercial. Plus, it can be a lot more effective for today’s audience who are always online.
Tips for Writing a Blog
Here are a few tips on how to blog effectively.
This is the most important part of writing posts for a blog. Your content needs to be actionable and usable for your audience.
For this reason, you’ve got to know who you’re speaking to. What do they struggle with? Why would they come to you for help? How can you help others?
Your blog posts shouldn’t read like an encyclopedia of boring content. You’re writing for the web, not your college professor. That means your content should be honest, real, and relatable. It should speak directly to the audience. It can even be funny, if you’d like.
Above all, it should sound like one human talking to another human.
Don’t hold anything back.
It’s a curious contradiction: Give your information away for free and you’ll constantly have clients.
On your blog posts, don’t dole out tidbits of wisdom that leave your audience more thirsty than ever. Instead, share as much as you can within reason.
Go for longer posts (at least 1,000 words, maybe even more). Fill those posts with content that helps your client understand more about a specific topic.
Don’t worry that people won’t still come to you—they will. In fact, they’re more likely to come to you because you’re exhibiting enhanced insight into their condition.
A successful blog is frequently updated with new content. Your blog shouldn’t be any different.
If you can’t think of what to write, write about what’s happening currently in your industry. Your audience will appreciate the unique perspective that only you can bring.
Don’t Do It Alone
You’re a therapist, not necessarily a writer. Blogging can be tough, and writing isn’t for everyone. Even though you should maintain a blog, it doesn’t mean that *you* should maintain it.
Maybe you have someone on your staff who’d like to take over blogging responsibilities. Or maybe you could share the load with another therapist. You can even hire a writer to take over the blogging for you—that’s a smart option if you don’t have the time or inclination to do so on your own.
Write once a week or at least twice a month to find success.
Writing whenever you feel like it is a recipe for failure.
In order to grow, a blog must be attended to on a consistent basis. Otherwise, your old visitors will forget you exist and your new visitors will think you don’t exist because you content hasn’t been updated in months.
Blogging is a long-term strategy, full stop. You’re not likely to see a substantial lift for weeks or even months. But, being consistent (and patient) will eventually pay off.
By steadily adding more content to your site and not giving up, your blog will eventually become a valuable resources to search engine users. Search engines will likely recognize and reward your efforts if you keep posting beneficial and worthwhile content.
Create an Email List
Remember to create an email list for interested parties who stumble onto your blog and want to receive updates from you. Don’t count on bookmarks to bring them back. Nine out of 10 people who visit your blog won’t return, that’s why you need to invite them to your email list.
For more information about creating an email list, don’t miss: How to Market New Services to Existing Clients How to Market New Services to Existing Clients.
Guest Blog, Too
Don’t just blog on your own site. You can take your blogging skills to other sites, too. Many websites are looking for interesting, relevant, and fresh material to share with their audience. You can definitely find a guest post opportunity if you start looking.
Now, forget anything you’ve heard about using guest blogging for SEO benefits. Those glory days are over, but you can still increase your exposure to a larger audience. Plus, you could earn new clients in the process.