How to Market Your Telehealth ServicesYou’ve read our Complete Telehealth Guide and have finally figured out your state regulations. You’ve talked to your insurance companies and you’ve chosen your secure video conferencing tool–you’re officially a telehealth providing therapy practice. Now what? Making the decision to start offering online therapy sessions is only the first step. In order for your current (and potential) clients to take advantage of your new services, they have to know they exist. Marketing your telehealth services is a crucial part of creating a successful private practice. Providing online therapy opens up many new markets for you to attract potential clients. With telehealth you can:
- Provide care for those in underserved or rural areas.
- Connect with your clients even when traveling.
- Open up care options for individuals who are unable or unwilling to travel to an office for treatment.
1. EmailEmail is a great and easy way to communicate with your clients about your new Telehealth services. Make one of the following banners your signature on your email to advertise your new offerings without having to go out of your way.
2. WebsiteYour website is the gateway into your practice. Make sure to include that you offer online therapy under your services tab. You can also feature one of the following images on your homepage or your scheduling page to ensure clients know this is a service they have access to.
3. Social MediaWe live in a digital age, which means if you’re not using social media, you’re already behind. Check out this article about how to leverage social media sites to grow your private practice and after you’ve created your Twitter, Facebook page, and Instagram–share these images with your followers!
4. In Your OfficeEven though marketing online is a great way to reach new audiences, you can easily advertise your new telehealth services right in your office to your existing customers. Put up posters around your office and print small flyers informing your current clients that they can now meet with you from anywhere. You can display the posters and flyers by your front desk so clients can read them when they are checking in and out for their appointments.
5. End of sessionAnother great place to advertise your new online therapy abilities is at the end of your session with a client or when you are scheduling their next appointment. You can easily inform them that they can now meet with you from anywhere with Telehealth. Making the decision to offer Telehealth is only the first step in your online therapy journey. Advertising and marketing your new services allows you to open up your practice for both additional patient care and increased revenue. Marketing serves as a powerful tool that you can utilize to grow and expand your practice. Check out these additional blog posts that can help you become a private practice marketing pro:
- 7 Marketing Mistakes Therapists Should Avoid
- Cheap and Effective Online Marketing for Private Practices
- PPC Marketing for Therapists
- Marketing Automation for Private Practice: A Hands-Off Approach