Don’t Let No Shows and Cancellations Destroy Your Practice
You need to think of cancellations and no shows not just as a client not showing up but as a business killer.
For every client who walks through your organization’s doors, there is a cost of acquiring that client. After they walk through your door as a client, there is a cost of meeting their needs. The way to be sustainable is to make sure the revenue from your clients covers the cost of acquiring them, as well as meeting their needs. Keep in mind that not every potential client you spend money to acquire whether through ads, or your time and resources will become a client. The goal is to ensure that enough of them become clients to cover the overall cost.Read More
3 Steps to Produce Traffic Generating Content for Your Practice’s Blog
On the web, content is king. Search engines such as Google love it when your website is full of content. In turn, lots of content leads to more potential clients finding your site and more business for your practice. You need to make sure, however, that your content is relevant to your audience and delivers value to your clients.
Here is a simple approach to consistently create great content.Read More
Why You Should Offer Free Initial Counseling
Every practice must decide at some point whether to offer an initial free consultation. Here are three reasons we’ve heard our clients give for offering a free initial consult.Read More
Increase Client Satisfaction and Referrals with These 2 Tips
There is a general tendency among humans to second guess themselves after making a purchasing decision. You’ve heard it before…it’s called buyer’s remorse. The choice of a therapist is no different in regards to this phenomenon. After your client’s initial contact with you, or especially after they sign paperwork to become a client and schedule that first visit, there remains a second guessing about the choice they just made. This is more common if they didn’t locate you through a personal friend or other trusted source.
The way you address those feelings can help in maintaining a long term relationship, and with some clients, it can reduce cancellations and no shows. It is important to creating a relationship in which the client feels enough goodwill to want to refer other clients to you.
We generally refer other people to things we think increase our social value, and that occurs when we think we’ve made a right decision or experienced something that we now want to share with others. When we think a tool we bought is great, or that our doctor is superb, we are much more likely to refer them to others because we think they will have the same feelings we had. Here are two simple tips to trigger that feeling in your new clients.Read More
Use Directories to Grow Your Practice
It seems like every single therapist is now on an online directory, and that means serious competition. It can also mean that online directories may not be the most effective way to acquire new clients or differentiate yourself. If done wrong, they can simply be a waste of your time and resources.
So why are we discussing them? Because when done right, they can deliver good results.Read More
Use Seminars to Grow Your Practice
When it comes to scalable opportunities that can help you reach a large audience with the least amount of effort and cost, there is little that compares to seminars and webinars. Seminars and webinars are generally popular and give you a chance to capture potential client emails that you can then use to stay in touch with hundreds of people.Read More
Reduce Discrimination in Your Practice with this One Tip
Here is a great article on Freakonomics.com about an experiment conducted to investigate price discrimination against individuals with disabilities.
How to Use Online Keywords to Grow Your Practice
This post will focus on tips and strategies you can use to attract clients to your practice using online search advertising with Google and Bing. This is different from ads places in online directories like goodtherapy.org and psychology.org. While those are also important, we have other posts that discuss the sites you can focus on and ways to employ them effectively. The focus in this article is specifically on search.
With estimates of over 3 billion pages online, search engines have become the gatekeepers and the key holders to getting found online. At the same time, search has become the first place your customers go to look for answers. Many times clients who need help and know they need help start hat process by typing phrases like “great teen therapist in Grand Rapids” and then go from there. It will be Important to your organization to position itself to be found when such searches are performed. Hence here are some tips to help you take advantage of this channel in acquiring clients.
Should You Accept Insurance In Your Practice
First, let me clarify that I am not advocating that you must accept insurance in your private practice. That is not the point of this blog post. My point in writing this post is to give you reasons to consider when weighing whether to go the insurance route or not in your private practice.
As a company serving the mental health profession, we work with organizations of various sizes. Users of TheraNest range from non-profits, to part-time practitioners, to large, multi-location organizations. We love what they all do – great work that improves lives.Read More