How to Use Online Keywords to Grow Your Practice
This post will focus on tips and strategies you can use to attract clients to your practice using online search advertising with Google and Bing. This is different from ads places in online directories like goodtherapy.org and psychology.org. While those are also important, we have other posts that discuss the sites you can focus on and ways to employ them effectively. The focus in this article is specifically on search.
Why search?
With estimates of over 3 billion pages online, search engines have become the gatekeepers and the key holders to getting found online. At the same time, search has become the first place your customers go to look for answers. Many times clients who need help and know they need help start hat process by typing phrases like “great teen therapist in Grand Rapids” and then go from there. It will be Important to your organization to position itself to be found when such searches are performed. Hence here are some tips to help you take advantage of this channel in acquiring clients.