Common Mistakes to Avoid When Starting a Private PracticeFinally, you’re in business for yourself. Congratulations! Starting a private practice can be one of the best decisions you’ll ever make. There’s something so satisfying about being your own boss and providing a much-needed service for your community. You have the freedom to work with whomever you choose, whenever you choose. But before you can start celebrating, there are a few things you must consider when opening your private practice. Let’s look at the most common mistakes that private practitioners make, especially within the first year of starting up. We’ll also share some tips on how to avoid making these mistakes in the future.
Keep Your Clients Coming BackAre your clients leaving? It’s inevitable, but that fact doesn’t make it any easier. The problem isn’t that your clients are leaving at the end of a treatment plan, but that they’re leaving prematurely and often without notice. When a client leaves abruptly, it’s not only unsettling, it’s one of the most difficult situations you’ll face as a private practitioner. You’ll wring your hands and wonder what you did wrong. You’ll retrace your steps and analyze your last session to look for clues you may have missed. It’s torturous, to say the least. Sometimes, there’s nothing you can do to prevent your therapy clients from leaving. A study published in the Journal of Consulting and Clinical Psychology found that in the U.S., the drop out rate is between 40% to 60%. What’s even more troubling is that the overwhelming majority of those who drop out do so after just two sessions. However, there may be something you can do to improve your client retention rates. Let’s dive into the most common reasons why your clients may leave prematurely, and what you can do to prevent it from happening.
Building a Private Practice as a Part-Time Counselor or TherapistMany therapists have the goal of opening up a private practice and working for themselves exclusively. It’s quite a sense of accomplishment, and a dream realized when you finally hang your shingle for the first time. However, that dream quickly turns into a nightmare when you realize that things aren’t going quite as you planned. Building up a list of regular clients can take a long time. There may be a huge influx of new clients one month and a head-scratching amount of cancellations the next. But the bills still come every month and demand to be paid. It may prove financially impossible to bootstrap your own private practice without working full time to supplement your income. But here’s the good news: You can start your therapy practice part-time. By working as a part-time therapist, you will likely avoid many of the financial problems that full-time private practitioners face. In this guide, we’ll discuss the most important things to know before becoming a part-time therapist. But first, let’s look at the major benefits you’ll gain by working as a part-time therapist.
A Year in Review: Top Blog Posts of 2017As the end of the year quickly approaches, we thought it would be a good time to reflect on what’s been happening on the TheraNest blog over the past year. 2017 has been a very exciting and busy year for us, we’ve published over 30 articles ranging in subject from SEO for your therapy website to figuring out how to take a vacation with your busy schedule. Not only that, but we’ve also launched a guest posting series that we’re excited to keep building on in 2018.
How to Use Paid Marketing to Grow Your PracticeLet’s talk about setting up a paid marketing campaign for your private practice. Have you considered online marketing but hesitated because it’s so confusing? Once you enter into the world of online marketing, you’re immediately bombarded by so many questions like:
This post has been authored by Stacy G. Smith, MS, LPC as part of our guest post series. Learn more about Stacy at the bottom of this post.