Top Therapy Podcasts for 2018
If you’re like most of us, you probably spend a fair amount of time in the car or walking to work. While you love listening to the radio (who doesn’t, right?), maybe you’ve found yourself wondering if your commute time could be spent in a more fruitful and engaging way, something more meaningful than just listening to songs you’ve heard too many times before. Maybe you have some free time and you’re wondering what to do with it. Perhaps you have an upcoming trip planned and you’re wondering how you can occupy your time during that long car ride?
Well fret not–we have the answer: podcasts. Podcasts are a great way to turn what would be wasted time into a learning and engaging experience. As the new year rolls around, now is a great time to decide to dedicate more time to building your podcast listening library.Read More
Video Marketing for Your Private Practice
Video marketing is one of the most effective ways to get new therapy clients. When it comes to video marketing, there’s no tool better than YouTube.
YouTube has made millions of dollars for many of its users. However, even if your goal isn’t to make money from your videos, YouTube can still act as a reliable referral source. You can use YouTube to pull in many more prospective clients than you could possibly reach through SEO or traditional marketing campaigns, such as print, television, and radio, alone.
If you’d like to learn how to use YouTube to grow your private practice, keep reading. We’ll share tips on why and how to invest in organic YouTube marketing.Read More
Tips on how to start and grow your private practice
You’ve finally started your private practice, now what? Building a successful private practice has more steps than you may have imagined—not only do you have to be a good clinician, but you also have to be a savvy entrepreneur. So whether you’re getting your practice off the ground or you’re looking to grow your already established private practice, here are key strategies you can use to ensure the success of your business.Read More
Avoid These Marketing Mistakes as a Therapist
You’ve trained as a clinician, not marketer. But when you’re in private practice, you must wear several hats—and one of those hats reads “marketing manager.”
What do you need to know to effectively market your therapy services?
Below, we’ll take a look at the most common mistakes that many well-meaning therapists make, along with useful marketing tips you can implement right away. Let’s get started.Read More
Using Email Marketing in Your Private Practice
Email marketing is a great way to grow your private practice. Not only will it enable you to build awareness for your services and stay top of mind with your clients, you can also use email marketing to develop long-lasting and meaningful relationships.
For a minimal investment of time and money, you can increase retention rates, improve client education, and solidify your reputation as a trusted source of information. Knowing the value of email marketing is one thing. But figuring out how to implement email marketing in your private practice belongs in its own category. The good news is you’re in the right place. Below, we’ll discuss how to use email marketing effectively as a therapist.Read More
Improve Your Rank on Google
As a therapist, search engine optimization (SEO) is probably the last thing on your to-do list. You know that you need to get it done, but you have no idea how to get started. The prospect sounds so daunting. Among the questions you may be asking yourself are:
- What exactly is SEO?
- What factors affect your website’s ranking on search engines like Google?
- How do you get a higher ranking for your website on search engines like Google?
- What’s the easiest way to improve your ranking?
If any of these questions sound familiar, you’ve come to the right post. SEO can be complicated and time consuming, but that doesn’t mean it has to be. This guide will help you understand the basics of how (and why) to rank with search engines, along with easy strategies that you can implement yourself right away. Let’s get started.Read More
Create a Website for Your Private Practice
It’s the 21st century, and you need a website for your private practice.
But you’re procrastinating because you’re not quite sure what elements to include on your website. You’re probably wondering:
- Which pages will make the most significant impact?
- How do you create content that turns first-time visitors into clients?
Overwhelmed? You’ve come to the right place. Let’s discuss how to create the perfect website for private practice.Read More
How to Use Video Marketing to Grow Your Private Practice
These days, it’s not enough to distribute flyers, buy radio spots, or rent a billboard to advertise your services. It’s not even enough to rely on word-of-mouth marketing alone. Of course, you should do all those things, but don’t forget to also use one of the best platforms for marketing your business: video.
Not a lot of therapists are using video to market their services yet, and that’s a good thing. That means you’ll have a better chance of standing out, connecting with your audience, and turning those audience members into clients.
Let’s discuss why you should consider video in your marketing strategy. And while we’re at it, let’s look at the multiple ways that you can to use video to promote your private practice.Read More
Dealing With Difficult Therapy Notes Charting Issues in Therapy Practice
It’s been a nightmare for many – I’m sure I’m not the only one! Finding online software to handle billing, notes, and insurance had been something I simply wanted to avoid. Yet, I had to admit feeling that if I could just find the right package, a myriad of problems would be answered.Read More