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Podcasts You Should Be Listening to in 2018 - TheraNest Blog

Therapy Podcasts You Should Be Listening to in 2018

Top Therapy Podcasts for 2018

If you’re like most of us, you probably spend a fair amount of time in the car or walking to work. While you love listening to the radio (who doesn’t, right?), maybe you’ve found yourself wondering if your commute time could be spent in a more fruitful and engaging way, something more meaningful than just listening to songs you’ve heard too many times before. Maybe you have some free time and you’re wondering what to do with it. Perhaps you have an upcoming trip planned and you’re wondering how you can occupy your time during that long car ride?

Well fret not–we have the answer: podcasts. Podcasts are a great way to turn what would be wasted time into a learning and engaging experience. As the new year rolls around, now is a great time to decide to dedicate more time to building your podcast listening library.

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Why and How to Set Up a YouTube Channel for Your Private Practice

Why and How to Set Up a YouTube Channel for Your Private Practice

Video Marketing for Your Private Practice

Video marketing is one of the most effective ways to get new therapy clients. When it comes to video marketing, there’s no tool better than YouTube.

YouTube has made millions of dollars for many of its users. However, even if your goal isn’t to make money from your videos, YouTube can still act as a reliable referral source. You can use YouTube to pull in many more prospective clients than you could possibly reach through SEO or traditional marketing campaigns, such as print, television, and radio, alone.

If you’d like to learn how to use YouTube to grow your private practice, keep reading. We’ll share tips on why and how to invest in organic YouTube marketing.

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5 Key Strategies for Starting and Growing a Successful Private Practice

Tips on how to start and grow your private practice

You’ve finally started your private practice, now what? Building a successful private practice has more steps than you may have imagined—not only do you have to be a good clinician, but you also have to be a savvy entrepreneur. So whether you’re getting your practice off the ground or you’re looking to grow your already established private practice, here are key strategies you can use to ensure the success of your business.  

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7 Marketing Mistakes Therapists Should Avoid

Avoid These Marketing Mistakes as a Therapist

You’ve trained as a clinician, not marketer. But when you’re in private practice, you must wear several hats—and one of those hats reads “marketing manager.”

What do you need to know to effectively market your therapy services?

Below, we’ll take a look at the most common mistakes that many well-meaning therapists make, along with useful marketing tips you can implement right away. Let’s get started.

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How Do I Use Email Marketing For My Private Practice?

Using Email Marketing in Your Private Practice

Email marketing is a great way to grow your private practice. Not only will it enable you to build awareness for your services and stay top of mind with your clients, you can also use email marketing to develop long-lasting and meaningful relationships.

For a minimal investment of time and money, you can increase retention rates, improve client education, and solidify your reputation as a trusted source of information. Knowing the value of email marketing is one thing. But figuring out how to implement email marketing in your private practice belongs in its own category. The good news is you’re in the right place. Below, we’ll discuss how to use email marketing effectively as a therapist.

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How to Improve Your Rank on Google

Improve Your Rank on Google

As a therapist, search engine optimization (SEO) is probably the last thing on your to-do list. You know that you need to get it done, but you have no idea how to get started. The prospect sounds so daunting. Among the questions you may be asking yourself are:

  • What exactly is SEO?
  • What factors affect your website’s ranking on search engines like Google?
  • How do you get a higher ranking for your website on search engines like Google?
  • What’s the easiest way to improve your ranking?

If any of these questions sound familiar, you’ve come to the right post. SEO can be complicated and time consuming, but that doesn’t mean it has to be. This guide will help you understand the basics of how (and why) to rank with search engines, along with easy strategies that you can implement yourself right away. Let’s get started.

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How to Create a Website for Your Private Practice

Create a Website for Your Private Practice

It’s the 21st century, and you need a website for your private practice.

But you’re procrastinating because you’re not quite sure what elements to include on your website. You’re probably wondering:

  • Which pages will make the most significant impact?
  • How do you create content that turns first-time visitors into clients?

Overwhelmed? You’ve come to the right place. Let’s discuss how to create the perfect website for private practice.

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YouTube Screen Image - TheraNest Blog

Are You Making One of These Social Media Marketing Mistakes?

Don’t Make These Social Media Mistakes

You’ve likely heard it said that you need to be on Social Media. Maybe you’ve hesitated on joining because you thought it was a passing trend. Well we’re here to tell you is isn’t. In fact, quite the opposite. Social media is getting more and more intertwined in our daily lives. And, while you probably use social media in your personal life, you may feel uncomfortable being on social media in a professional capacity. You may wonder:

  • How do I use social media to promote my private practice?
  • How do I avoid the ethical quicksand of social media?
  • How do I speak to my followers on social media?
  • How do I avoid making mistakes while I’m using social media for professional purposes?

You ask a lot of great questions. In this post, we’re going to tackle those and more. We’ll look at the most common mistakes that well-meaning therapists make when it comes to social media marketing, as well as how to avoid them. Let’s get started.

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A Guide to Video Marketing for Therapists

How to Use Video Marketing to Grow Your Private Practice

These days, it’s not enough to distribute flyers, buy radio spots, or rent a billboard to advertise your services. It’s not even enough to rely on word-of-mouth marketing alone. Of course, you should do all those things, but don’t forget to also use one of the best platforms for marketing your business: video.

Not a lot of therapists are using video to market their services yet, and that’s a good thing. That means you’ll have a better chance of standing out, connecting with your audience, and turning those audience members into clients.

Let’s discuss why you should consider video in your marketing strategy. And while we’re at it, let’s look at the multiple ways that you can to use video to promote your private practice.

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Therapy Notes Charting Issues - TheraNest

Dealing With Difficult Therapy Notes Charting Issues in Therapy Practice

Dealing With Difficult Therapy Notes Charting Issues in Therapy Practice

It’s been a nightmare for many – I’m sure I’m not the only one! Finding online software to handle billing, notes, and insurance had been something I simply wanted to avoid. Yet, I had to admit feeling that if I could just find the right package, a myriad of problems would be answered.

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