How to Grow Your Practice with Email Marketing
Have you given much thought to your email marketing?
If the answer is “no” or “not really”, this post is for you. Email marketing is a standout strategy for building brand awareness and converting leads into clients. And the good news is that you can start right now, if you haven’t already, even if you’ve never heard of email marketing before now.
By the end of this post, you’ll have the tools you need to create a solid email marketing strategy that will help you grow your private practice. Let’s begin.Read More
How to Diversify Your Income as a Therapist
Are all of your eggs in one basket?
As a therapist working in private practice, you’re very aware of the ups and downs of self-employment. Sometimes, the stars align, and you have a steady stream of clients. Other times, there’s a tumbleweed blowing through your office.
And for those of you who have more clients than you know what to do with, you’re facing another problem: there’s only one you and you’re pushed to the limit and out of time. You’ve been working overtime with one on one client sessions and you’re burned out. But, decreasing your hours will mean less money in the bank, affecting your retirement and your peace of mind.
So, what should you do? Diversify, of course. Not sure how?Read More
4 Ways To Get Found Online Without Increasing Your Advertising Budget
Marketing your private practice can be confusing but it doesn’t have to be. In this free webinar, we’ll share 4 actionable tips to grow your business without spending a dollar.
What you’ll learn in this webinar:
- Importance of an email list and how to start/grow one
- Why you need a social media presence and how to approach it
- Don’t overlook directories especially review sites
- Online forums and communities
- Learn what SEO is and how to take advantage of it in your practice
What You Should Do After Publishing a Blog Post
Do you blog? Great! Let’s discuss what you should do after publishing each and every blog post.
That’s right— your work isn’t done yet, not if you really want to get maximum exposure for your content. These days, it’s increasingly difficult to make it in front of people’s eyeballs if you just publish a blog post and leave it at that. So, below, we’re going over the eight things you should do after hitting “publish” on your blog post.Read More
Do You Need a Blog?
You probably think that blogging is for the other guys and you just don’t have the time to do it yourself. You may even think that you’re not that good at writing or you don’t have enough topics to write about.
In this post, we’re going to discuss why the benefits of blogging outweigh all of the excuses to not blog. Plus, blogging is a lot easier than you think, especially after you’ve read this post. Let’s get started.Read More
Go Paperless in Your Therapy Practice
Dreaded paperwork. It’s one of the guaranteed hassles of private practice. Looming behind the reception desk of many private practices is a humongous wall of paperwork that could rival the Great Wall of China. Whether it’s health records, miscellaneous client files, insurance bills, payment receipts, procedurals, marketing flyers, or all of the above, you’re starting to feel boxed in and intimidated by all of your paperwork.
How can one practice produce so much paperwork?
If you’re starting to develop papyrophobia or the fear of paper, you’ve come to the right place.Read More
Should You Hire a Virtual Assistant
Things are starting to pick up speed. It was slow going at first. It took you a while to build your private therapy practice, but now you can finally see the fruit of your labor. You’re booking clients, bringing in more revenue, and making your mother proud.
The only problem is you can’t keep up with the rate of your growth. There are more calls coming in than one person can handle. You can’t do callbacks while doing sessions while doing bookkeeping.
Success is a happy problem to have, but you should address its associated problems sooner rather than later.
If the above sounds like you, or if you just feel like you’re always behind in the day-to-day functions of your private practice, this is the post for you. Below, we’re going to discuss why a virtual assistant may be the solution to your business dilemma.Read More