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How to Use The Web to Grow Your Therapy Practice

Grow Your Therapy Practice with the Web

We talked to our therapist and social worker customers who are leveraging the web in the right way and identified their number one approach to acquiring clients online. The approach they are successfully using has proven to be an effective way to build and grow your therapy practice, gain credibility, and produce on-going web traffic.

It’s simple but requires commitment. It may even require taking the time to learn some new skills or seeking the help of a professional who can put you on the right path. In the end, it has produced rewarding results for our clients who are committed to it.

So what’s the big secret? You’ll be surprised by its simplicity.

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2 Tips To Dramatically Increase Client Satisfaction And Referrals

Increase Client Satisfaction and Referrals with These 2 Tips

There is a general tendency among humans to second guess themselves after making a purchasing decision. You’ve heard it before…it’s called buyer’s remorse. The choice of a therapist is no different in regards to this phenomenon. After your client’s initial contact with you, or especially after they sign paperwork to become a client and schedule that first visit, there remains a second guessing about the choice they just made. This is more common if they didn’t locate you through a personal friend or other trusted source.

The way you address those feelings can help in maintaining a long term relationship, and with some clients, it can reduce cancellations and no shows. It is important to creating a relationship in which the client feels enough goodwill to want to refer other clients to you.

We generally refer other people to things we think increase our social value, and that occurs when we think we’ve made a right decision or experienced something that we now want to share with others. When we think a tool we bought is great, or that our doctor is superb, we are much more likely to refer them to others because we think they will have the same feelings we had. Here are two simple tips to trigger that feeling in your new clients.

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Use Online Directories To Grow Your Counseling Practice

Use Directories to Grow Your Practice

It seems like every single therapist is now on an online directory, and that means serious competition. It can also mean that online directories may not be the most effective way to acquire new clients or differentiate yourself. If done wrong, they can simply be a waste of your time and resources.

So why are we discussing them? Because when done right, they can deliver good results.

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How To Use Seminars To Grow Your Therapy Practice

Use Seminars to Grow Your Practice

When it comes to scalable opportunities that can help you reach a large audience with the least amount of effort and cost, there is little that compares to seminars and webinars. Seminars and webinars are generally popular and give you a chance to capture potential client emails that you can then use to stay in touch with hundreds of people.

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A Tip For Reducing Discrimination – Especially For People With Disabilities

Reduce Discrimination in Your Practice with this One Tip

Here is a great article on Freakonomics.com about an experiment conducted to investigate price discrimination against individuals with disabilities.

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Why You Should Consider Accepting Insurance In Your Practice

Should You Accept Insurance In Your Practice

First, let me clarify that I am not advocating that you must accept insurance in your private practice. That is not the point of this blog post. My point in writing this post is to give you reasons to consider when weighing whether to go the insurance route or not in your private practice.

As a company serving the mental health profession, we work with organizations of various sizes. Users of TheraNest range from non-profits, to part-time practitioners, to large, multi-location organizations. We love what they all do – great work that improves lives.

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