This post has been authored by Dr. P. Forrest Talley as part of our guest post series and is Part II in a series to help therapists get the most out of their marketing and SEO strategy. Learn more about Dr. Talley at the bottom of this post. After reading part I of this series, […]Read More
How to Use Your Email Newsletter
You want everyone to know that you are the therapist in the area to see. So, you’ve started collecting email addresses (or you will be in the near future), but you’re not sure how to create a must-read email newsletter? You’ve come to the right place. In this post, we’re going to dive right into discussing how to make an email marketing campaign that turns prospective leads into clients and hopefully superstar referrers.Read More
Building the Private Practice You Want with Dr. Chloe Carmichael PhD
Would you like to attract, book, and retain more clients? Especially private pay, high functioning clients? Then this is the webinar for you!
Clinical psychologist and expert practice builder Dr. Chloe Carmichael of Profitable Practices will share tips and information on how therapists can thrive in private practice. In graduate school, clients were handed to therapists. Many of us do very well once we’re actually “in the therapy room” but we need a little boost in figuring out how to actually get those clients in the first place. Whether your challenge is generating interest in your practice, booking the clients who do inquire, or figuring out things like how much to charge, when to waive a late fee, and other “nuts and bolts” of a profitable private practice, Dr. Chloe is here to help!Read More
This post has been authored by Hannah Shamji as part of our guest post series. Learn more about Hannah at the bottom of this post.
3 Ways to Create More Effective Copy for Your Therapy Website
When was the last time you tweaked your website copy?
Are you the type to fiddle with your copy every other week? For your (sanity’s) sake, I hope you’re not spending precious time editing and then re-editing your website copy when you could be using that time to focus on your clients. every week.
If you are, I get it. A question to ask yourself, though, is this: is all that tweaking translating into more potential clients contacting me through my website?
For most of my clients, the answer is no.Read More
How to Start Offering Teletherapy (Online Therapy)
Are you thinking of offering online therapy, also called teletherapy, to your clients? Are you currently drowning in a ton of questions, such as:
- Is telethrepy or online therapy a good idea?
- Is it even possible legally to offer therapy services online?
- Can you offer online therapy service in addition to your established brick-and-mortar private practice?
- If you do offer online therapy, how do you get started?
- How do you find clients for online therapy?
- What tools do you need to “meet” with online therapy clients?
If you’re currently searching for the answers to any of these questions, you’ve come to the right place. We’re going to discuss the most important things to consider about online therapy, including whether it’s the right choice for you and how exactly to get started. Let’s dive right in.Read More
Tips to Increase Client Referrals for Your Private Practice
A lot goes into building a business and because your private practice is a business before anything else, it is no different. In fact, we think it might require even a tad bit more effort to build a successful private practice than it would your run of the mill retailer.
Building a successful private practice means creating a trusting and lasting connection with your clients. You’re not selling a product they can buy anywhere, you’re selling a service that is personalized to their needs. Because of this niche category that therapy services fall into, building a strategy for growth is not as clear cut as it is in other industries.
However, this does not mean it’s not possible. In this post, we’re going to be outlining initiatives you can take to increase your client referrals and build a solid client referral strategy to build your private therapy practice.Read More
The Private Practice’s Guide to Marketing Automation
Marketing automation allows you to do everything from engaging prospective clients on the need for mental health services to reminding current clients of upcoming appointments. There’s a misperception that marketing automation is only for big practices, but I’d argue that marketing automation is even more useful for small to medium practices where staff and other resources are limited. Automating your marketing allows you to stretch your reach without constantly performing the same tedious day to day tasks that business growth requires. In this post, we’ll explain how to get started with marketing automation for private practice.Read More
Building a Private Practice as a Part-Time Counselor or Therapist
Many therapists have the goal of opening up a private practice and working for themselves exclusively. It’s quite a sense of accomplishment, and a dream realized when you finally hang your shingle for the first time.
However, that dream quickly turns into a nightmare when you realize that things aren’t going quite as you planned. Building up a list of regular clients can take a long time. There may be a huge influx of new clients one month and a head-scratching amount of cancellations the next. But the bills still come every month and demand to be paid.
It may prove financially impossible to bootstrap your own private practice without working full time to supplement your income. But here’s the good news:
You can start your therapy practice part-time.
By working as a part-time therapist, you will likely avoid many of the financial problems that full-time private practitioners face. In this guide, we’ll discuss the most important things to know before becoming a part-time therapist. But first, let’s look at the major benefits you’ll gain by working as a part-time therapist.Read More
Video Marketing for Your Private Practice
Video marketing is one of the most effective ways to get new therapy clients. When it comes to video marketing, there’s no tool better than YouTube.
YouTube has made millions of dollars for many of its users. However, even if your goal isn’t to make money from your videos, YouTube can still act as a reliable referral source. You can use YouTube to pull in many more prospective clients than you could possibly reach through SEO or traditional marketing campaigns, such as print, television, and radio, alone.
If you’d like to learn how to use YouTube to grow your private practice, keep reading. We’ll share tips on why and how to invest in organic YouTube marketing.Read More