A Year in Review: Top Blog Posts of 2017
As the end of the year quickly approaches, we thought it would be a good time to reflect on what’s been happening on the TheraNest blog over the past year. 2017 has been a very exciting and busy year for us, we’ve published over 30 articles ranging in subject from SEO for your therapy website to figuring out how to take a vacation with your busy schedule. Not only that, but we’ve also launched a guest posting series that we’re excited to keep building on in 2018.Read More
How to Use Paid Marketing to Grow Your Practice
Let’s talk about setting up a paid marketing campaign for your private practice.
Have you considered online marketing but hesitated because it’s so confusing? Once you enter into the world of online marketing, you’re immediately bombarded by so many questions like:Read More
What to Expect when Starting a Therapy Podcast
Have you ever thought of starting a therapy podcast as an extra resource for your clients?
At first glance, it may not seem like a natural leap to go from professional listener to podcast speaker. However, podcasts are actually growing in popularity in the mental health community as more therapists discover the value of sharing their expertise with a podcast audience.Read More
How to Use SEO for Your Private Practice
You have an inkling that you need to improve your website’s SEO, but you don’t know where to start. You’re not even sure what SEO means. A quick Google search of SEO turns up millions of results, and it’s overwhelming. After all, you’re a therapist, not an Internet marketer. You just want a quick guide to implementing SEO for your private practice in easy-to-understand terminology.
You’ve come to the right place. In this guide, we’ll discuss exactly what you need to know about SEO to dominate the search engine results and generate more leads for your private practice. Let’s get started.Read More
Tips on how to start and grow your private practice
You’ve finally started your private practice, now what? Building a successful private practice has more steps than you may have imagined—not only do you have to be a good clinician, but you also have to be a savvy entrepreneur. So whether you’re getting your practice off the ground or you’re looking to grow your already established private practice, here are key strategies you can use to ensure the success of your business.Read More
Avoid These Marketing Mistakes as a Therapist
You’ve trained as a clinician, not marketer. But when you’re in private practice, you must wear several hats—and one of those hats reads “marketing manager.”
What do you need to know to effectively market your therapy services?
Below, we’ll take a look at the most common mistakes that many well-meaning therapists make, along with useful marketing tips you can implement right away. Let’s get started.Read More
Using Email Marketing in Your Private Practice
Email marketing is a great way to grow your private practice. Not only will it enable you to build awareness for your services and stay top of mind with your clients, you can also use email marketing to develop long-lasting and meaningful relationships.
For a minimal investment of time and money, you can increase retention rates, improve client education, and solidify your reputation as a trusted source of information. Knowing the value of email marketing is one thing. But figuring out how to implement email marketing in your private practice belongs in its own category. The good news is you’re in the right place. Below, we’ll discuss how to use email marketing effectively as a therapist.Read More
How to Create Meaningful Business Cards
The hardest part of running a practice for many people is knowing how to market the business. Marketing is a fickle friend and there’s always something new you need to know, tools you need to buy, and social media platforms you need to join. While we encourage you to stay up to date on all those things, we also want to suggest that you invest in having a business card. It may sound a bit old fashioned but trust us, you’ll want to take this step.Read More
Building Relationships With Other Therapists
All clients should have access to the best care possible—and sometimes, that’s not you. But that’s okay. Part of being a good therapist is understanding your limitations or acknowledging when you’ve come to the end of the road with a particular client. You won’t be able to serve the entire world, and you shouldn’t even try. So, once you embrace the idea of referring clients to other therapists, the next questions are: when, followed by how.
In this post, we’ll answer both of those questions. Before you know it, you’ll be a referral machine—referring clients who don’t fit so that you can free up your time to serve the individuals who will benefit the most from your care and your approach.
Let’s get started.Read More
Create a Simple and Effective Welcome Package
Are you finding that you have a hard time keeping clients coming back? Are the administrative facets of your practice in a state of disarray? Could those things be related? We think that they are and we want to help you consolidate so that your clients experience is engaging, efficient and memorable.Read More