Learn what it takes to easily manage and grow your practice.

How to Improve Your Rank on Google

Improve Your Rank on Google

As a therapist, search engine optimization (SEO) is probably the last thing on your to-do list. You know that you need to get it done, but you have no idea how to get started. The prospect sounds so daunting. Among the questions you may be asking yourself are:

  • What exactly is SEO?
  • What factors affect your website’s ranking on search engines like Google?
  • How do you get a higher ranking for your website on search engines like Google?
  • What’s the easiest way to improve your ranking?

If any of these questions sound familiar, you’ve come to the right post. SEO can be complicated and time consuming, but that doesn’t mean it has to be. This guide will help you understand the basics of how (and why) to rank with search engines, along with easy strategies that you can implement yourself right away. Let’s get started.

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How to Create a Website for Your Private Practice

Create a Website for Your Private Practice

It’s the 21st century, and you need a website for your private practice.

But you’re procrastinating because you’re not quite sure what elements to include on your website. You’re probably wondering:

  • Which pages will make the most significant impact?
  • How do you create content that turns first-time visitors into clients?

Overwhelmed? You’ve come to the right place. Let’s discuss how to create the perfect website for private practice.

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Are You Making One of These Social Media Marketing Mistakes?

Don’t Make These Social Media Mistakes

You’ve likely heard it said that you need to be on Social Media. Maybe you’ve hesitated on joining because you thought it was a passing trend. Well we’re here to tell you is isn’t. In fact, quite the opposite. Social media is getting more and more intertwined in our daily lives. And, while you probably use social media in your personal life, you may feel uncomfortable being on social media in a professional capacity. You may wonder:

  • How do I use social media to promote my private practice?
  • How do I avoid the ethical quicksand of social media?
  • How do I speak to my followers on social media?
  • How do I avoid making mistakes while I’m using social media for professional purposes?

You ask a lot of great questions. In this post, we’re going to tackle those and more. We’ll look at the most common mistakes that well-meaning therapists make when it comes to social media marketing, as well as how to avoid them. Let’s get started.

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7 Free Strategies to Market Your Private Practice

How to Market Your Private Practice

Marketing is a crucial part of growing any private practice. However, if you run a small or solo practice, you probably don’t have a large budget to invest into marketing.

The good news is that some marketing strategies only require the investment of time. In other words, these strategies are completely free!

Let’s take a look at seven completely free and effective marketing strategies that can help you grow your private practice.

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A Guide to Video Marketing for Therapists

How to Use Video Marketing to Grow Your Private Practice

These days, it’s not enough to distribute flyers, buy radio spots, or rent a billboard to advertise your services. It’s not even enough to rely on word-of-mouth marketing alone. Of course, you should do all those things, but don’t forget to also use one of the best platforms for marketing your business: video.

Not a lot of therapists are using video to market their services yet, and that’s a good thing. That means you’ll have a better chance of standing out, connecting with your audience, and turning those audience members into clients.

Let’s discuss why you should consider video in your marketing strategy. And while we’re at it, let’s look at the multiple ways that you can to use video to promote your private practice.

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Should You Accept Gifts from Your Client?

Should You Accept Gifts from Your Clients?

As a therapist, you have your share of ethical dilemmas to weed through. And with the holidays on your heels, you’re probably staring one dilemma in the face right now: should you accept client gifts?

Unfortunately, there isn’t a quick and easy answer to this question. The answer exists in the ethical gray area and must be considered on a case-by-case basis.

The good news is that we can shine some light on the issue. In this post, we’ll discuss what’s appropriate and ethical. Let’s get started.

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Therapists, This Is How to Diversify Your Income

How to Diversify Your Income as a Therapist

Are all of your eggs in one basket?

As a therapist working in private practice, you’re very aware of the ups and downs of self-employment. Sometimes, the stars align, and you have a steady stream of clients. Other times, there’s a tumbleweed blowing through your office.

And for those of you who have more clients than you know what to do with, you’re facing another problem: there’s only one you and you’re pushed to the limit and out of time. You’ve been working overtime with one on one client sessions and you’re burned out. But, decreasing your hours will mean less money in the bank, affecting your retirement and your peace of mind.

So, what should you do? Diversify, of course. Not sure how?

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4 Ways To Get Found Online Without Increasing Your Online Advertising Budget

4 Ways To Get Found Online Without Increasing Your Advertising Budget

Marketing your private practice can be confusing but it doesn’t have to be. In this free webinar, we’ll share 4 actionable tips to grow your business without spending a dollar.

What you’ll learn in this webinar:

  • Importance of an email list and how to start/grow one
  • Why you need a social media presence and how to approach it
  • Don’t overlook directories especially review sites
  • Online forums and communities
  • Learn what SEO is and how to take advantage of it in your practice
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How to Use LinkedIn to Grow Your Practice

Grow Your Private Practice with LinkedIn

Looking for a new way to grow your private therapy practice?

Have you considered LinkedIn?

If you think LinkedIn is only for posting your resume, you’re missing out on a powerful way to build your referral network. With over 400 million users and counting, LinkedIn is a rich source of referrals, and should definitely be a part of your growth strategy. Let’s discuss how you can optimize your time spent on LinkedIn and build your private practice in the process:

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What to Do After Publishing Your Blog Posts

What You Should Do After Publishing a Blog Post

Do you blog? Great! Let’s discuss what you should do after publishing each and every blog post.

That’s right— your work isn’t done yet, not if you really want to get maximum exposure for your content. These days, it’s increasingly difficult to make it in front of people’s eyeballs if you just publish a blog post and leave it at that. So, below, we’re going over the eight things you should do after hitting “publish” on your blog post.

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