This post has been authored by Dr. P. Forrest Talley as part of our guest post series and is Part II in a series to help therapists get the most out of their marketing and SEO strategy. Learn more about Dr. Talley at the bottom of this post. After reading part I of this series, […]Read More
How to Use Your Email NewsletterYou want everyone to know that you are the therapist in the area to see. So, you’ve started collecting email addresses (or you will be in the near future), but you’re not sure how to create a must-read email newsletter? You’ve come to the right place. In this post, we’re going to dive right into discussing how to make an email marketing campaign that turns prospective leads into clients and hopefully superstar referrers.
Marketing Tips for Mental Health ProfessionalsThis post has been guest-authored by Zencare as part of our guest post series. Learn more about Zencare at the bottom of this post. For many therapists launching a new private practice, online marketing isn’t exactly top of mind. Finding an office space, getting malpractice insurance, and setting up a billing system? Definitely. But when it comes to getting that first client through the front door, virtual impressions matter. Online marketing is an effective way to jumpstart your caseload– and if done well, it can attract new clients seeking a therapist with your specific expertise.
Staying Safe and Relevant in 2019This post has been authored by Tiffany Chhuom MSW, MPH, CDP-T, LSWAIC as part of our guest post series. Learn more about Tiffany at the bottom of this post. Hi there! My name is Tiffany Chhuom and I’m a therapist, researcher, and the owner of EthTech: a consulting firm on technology and ethics for mental health professionals. Following some recent events here in the Seattle area, I’ve decided to take some steps personally to feel safer while interacting with people online and via smartphones. I hope you will consider taking these steps as well to protect yourself and your clients; and to maintain compliance with laws and regulations.
3 Ways to Create More Effective Copy for Your Therapy WebsiteWhen was the last time you tweaked your website copy? Are you the type to fiddle with your copy every other week? For your (sanity’s) sake, I hope you’re not spending precious time editing and then re-editing your website copy when you could be using that time to focus on your clients. every week. If you are, I get it. A question to ask yourself, though, is this: is all that tweaking translating into more potential clients contacting me through my website? For most of my clients, the answer is no.
How to Start Offering Teletherapy (Online Therapy)Are you thinking of offering online therapy, also called teletherapy, to your clients? Are you currently drowning in a ton of questions, such as:
- Is telethrepy or online therapy a good idea?
- Is it even possible legally to offer therapy services online?
- Can you offer online therapy service in addition to your established brick-and-mortar private practice?
- If you do offer online therapy, how do you get started?
- How do you find clients for online therapy?
- What tools do you need to “meet” with online therapy clients?