This post has been authored by Dr. P. Forrest Talley as part of our guest post series and is Part II in a series to help therapists get the most out of their marketing and SEO strategy. Learn more about Dr. Talley at the bottom of this post. After reading part I of this series, […]Read More
How to Use Your Email Newsletter
You want everyone to know that you are the therapist in the area to see. So, you’ve started collecting email addresses (or you will be in the near future), but you’re not sure how to create a must-read email newsletter? You’ve come to the right place. In this post, we’re going to dive right into discussing how to make an email marketing campaign that turns prospective leads into clients and hopefully superstar referrers.Read More
Marketing Tips for Mental Health Professionals
This post has been guest-authored by Zencare as part of our guest post series. Learn more about Zencare at the bottom of this post.
For many therapists launching a new private practice, online marketing isn’t exactly top of mind. Finding an office space, getting malpractice insurance, and setting up a billing system? Definitely. But when it comes to getting that first client through the front door, virtual impressions matter.
Online marketing is an effective way to jumpstart your caseload– and if done well, it can attract new clients seeking a therapist with your specific expertise.Read More
Staying Safe and Relevant in 2019
This post has been authored by Tiffany Chhuom MSW, MPH, CDP-T, LSWAIC as part of our guest post series. Learn more about Tiffany at the bottom of this post.
Hi there! My name is Tiffany Chhuom and I’m a therapist, researcher, and the owner of EthTech: a consulting firm on technology and ethics for mental health professionals. Following some recent events here in the Seattle area, I’ve decided to take some steps personally to feel safer while interacting with people online and via smartphones. I hope you will consider taking these steps as well to protect yourself and your clients; and to maintain compliance with laws and regulations.Read More
This post has been authored by Hannah Shamji as part of our guest post series. Learn more about Hannah at the bottom of this post.
3 Ways to Create More Effective Copy for Your Therapy Website
When was the last time you tweaked your website copy?
Are you the type to fiddle with your copy every other week? For your (sanity’s) sake, I hope you’re not spending precious time editing and then re-editing your website copy when you could be using that time to focus on your clients. every week.
If you are, I get it. A question to ask yourself, though, is this: is all that tweaking translating into more potential clients contacting me through my website?
For most of my clients, the answer is no.Read More
How to Start Offering Teletherapy (Online Therapy)
Are you thinking of offering online therapy, also called teletherapy, to your clients? Are you currently drowning in a ton of questions, such as:
- Is telethrepy or online therapy a good idea?
- Is it even possible legally to offer therapy services online?
- Can you offer online therapy service in addition to your established brick-and-mortar private practice?
- If you do offer online therapy, how do you get started?
- How do you find clients for online therapy?
- What tools do you need to “meet” with online therapy clients?
If you’re currently searching for the answers to any of these questions, you’ve come to the right place. We’re going to discuss the most important things to consider about online therapy, including whether it’s the right choice for you and how exactly to get started. Let’s dive right in.Read More
The Private Practice’s Guide to Marketing Automation
Marketing automation allows you to do everything from engaging prospective clients on the need for mental health services to reminding current clients of upcoming appointments. There’s a misperception that marketing automation is only for big practices, but I’d argue that marketing automation is even more useful for small to medium practices where staff and other resources are limited. Automating your marketing allows you to stretch your reach without constantly performing the same tedious day to day tasks that business growth requires. In this post, we’ll explain how to get started with marketing automation for private practice.Read More
8 Automated Emails You Should Always Send
Sending automated emails is one of the best strategies to stay top of mind with your therapy clients. But if you’re new to the world of email marketing, you may not know which emails to send and when.
In this post, we’ll guide you through the most important automated emails that you should always send to your clients and why. Let’s get started.Read More