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How to Create a Website for Your Private Practice

Create a Website for Your Private Practice

It’s the 21st century, and you need a website for your private practice.

But you’re procrastinating because you’re not quite sure what elements to include on your website. You’re probably wondering:

  • Which pages will make the most significant impact?
  • How do you create content that turns first-time visitors into clients?

Overwhelmed? You’ve come to the right place. Let’s discuss how to create the perfect website for private practice.

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Are You Making One of These Social Media Marketing Mistakes?

Don’t Make These Social Media Mistakes

You’ve likely heard it said that you need to be on Social Media. Maybe you’ve hesitated on joining because you thought it was a passing trend. Well we’re here to tell you is isn’t. In fact, quite the opposite. Social media is getting more and more intertwined in our daily lives. And, while you probably use social media in your personal life, you may feel uncomfortable being on social media in a professional capacity. You may wonder:

  • How do I use social media to promote my private practice?
  • How do I avoid the ethical quicksand of social media?
  • How do I speak to my followers on social media?
  • How do I avoid making mistakes while I’m using social media for professional purposes?

You ask a lot of great questions. In this post, we’re going to tackle those and more. We’ll look at the most common mistakes that well-meaning therapists make when it comes to social media marketing, as well as how to avoid them. Let’s get started.

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7 Free Strategies to Market Your Private Practice

How to Market Your Private Practice

Marketing is a crucial part of growing any private practice. However, if you run a small or solo practice, you probably don’t have a large budget to invest into marketing.

The good news is that some marketing strategies only require the investment of time. In other words, these strategies are completely free!

Let’s take a look at seven completely free and effective marketing strategies that can help you grow your private practice.

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A Guide to Video Marketing for Therapists

How to Use Video Marketing to Grow Your Private Practice

These days, it’s not enough to distribute flyers, buy radio spots, or rent a billboard to advertise your services. It’s not even enough to rely on word-of-mouth marketing alone. Of course, you should do all those things, but don’t forget to also use one of the best platforms for marketing your business: video.

Not a lot of therapists are using video to market their services yet, and that’s a good thing. That means you’ll have a better chance of standing out, connecting with your audience, and turning those audience members into clients.

Let’s discuss why you should consider video in your marketing strategy. And while we’re at it, let’s look at the multiple ways that you can to use video to promote your private practice.

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A Beginner’s Guide to Email Marketing

How to Grow Your Practice with Email Marketing

Have you given much thought to your email marketing?

If the answer is “no” or “not really”, this post is for you. Email marketing is a standout strategy for building brand awareness and converting leads into clients. And the good news is that you can start right now, if you haven’t already, even if you’ve never heard of email marketing before now.

By the end of this post, you’ll have the tools you need to create a solid email marketing strategy that will help you grow your private practice. Let’s begin.

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4 Ways To Get Found Online Without Increasing Your Online Advertising Budget

4 Ways To Get Found Online Without Increasing Your Advertising Budget

Marketing your private practice can be confusing but it doesn’t have to be. In this free webinar, we’ll share 4 actionable tips to grow your business without spending a dollar.

What you’ll learn in this webinar:

  • Importance of an email list and how to start/grow one
  • Why you need a social media presence and how to approach it
  • Don’t overlook directories especially review sites
  • Online forums and communities
  • Learn what SEO is and how to take advantage of it in your practice
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How to Use LinkedIn to Grow Your Practice

Grow Your Private Practice with LinkedIn

Looking for a new way to grow your private therapy practice?

Have you considered LinkedIn?

If you think LinkedIn is only for posting your resume, you’re missing out on a powerful way to build your referral network. With over 400 million users and counting, LinkedIn is a rich source of referrals, and should definitely be a part of your growth strategy. Let’s discuss how you can optimize your time spent on LinkedIn and build your private practice in the process:

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What to Do After Publishing Your Blog Posts

What You Should Do After Publishing a Blog Post

Do you blog? Great! Let’s discuss what you should do after publishing each and every blog post.

That’s right— your work isn’t done yet, not if you really want to get maximum exposure for your content. These days, it’s increasingly difficult to make it in front of people’s eyeballs if you just publish a blog post and leave it at that. So, below, we’re going over the eight things you should do after hitting “publish” on your blog post.

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How to Use Facebook to Grow Your Private Therapy Practice

Grow Your Private Therapy Practice with Facebook

There’s little doubt that having a presence on Facebook will grant you more exposure and help you build a greater sense of community with your followers.

However, it can be tricky to navigate Facebook as a private therapy practice. Not only do you have to be extra mindful of privacy concerns, you also need to be strategic on how you use Facebook to grow your business.

Ultimately, your goal is to build a reputation as a trustworthy therapist who brings value and clarity to your clients and the community at large. The good news is that Facebook can help you in those pursuits.

You don’t need to have an online therapy practice to leverage the benefits of Facebook. Even if you work completely offline, curating and maintaining an online presence will help you garner more awareness for your practice. That’s because your current and prospective clients probably use the Internet in general and Facebook specifically.

Let’s talk about how to use Facebook to effectively generate more leads.

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Here’s Why You Need a Blog

Do You Need a Blog?

You probably think that blogging is for the other guys and you just don’t have the time to do it yourself. You may even think that you’re not that good at writing or you don’t have enough topics to write about.

In this post, we’re going to discuss why the benefits of blogging outweigh all of the excuses to not blog. Plus, blogging is a lot easier than you think, especially after you’ve read this post. Let’s get started.

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