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avoid these mistakes in your practice

The Top 7 Mistakes to Avoid in Your Private Therapy Practice

Avoid These 7 Mistakes in Your Private Therapy Practice

The success of your private therapy practice rests solely on you. You alone have to build your practice from the ground up, market your service, find clients, bill clients, work with insurance companies, pay your bills, pay your taxes, turn over a profit, hire and fire new staff, and live the American dream of business ownership.

No pressure.

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Should Your Private Therapy Practice Be on Social Media?

Should Your Private Practice be on Social Media?

If you’re like the majority of Americans, you already have a profile on at least one social media platform, whether that’s Facebook, Twitter, Instagram, Pinterest, or LinkedIn. YouTube also counts.

Sure, you use social media to keep tabs on your friends and family and share cute cat videos, but is it a good idea for your private practice? Can you really leverage social media to grow your private practice?

The answer is a resounding yes.

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How to Market New Services to Existing Clients

Market Your New Services to Existing Clients

You’ve created a new service for your private practice and, like everyone else, you’re obsessed with getting new clients. It’s an endless effort to bring in fresh faces and convince them to try your services. Sometimes you succeed, sometimes you don’t, but you never stop trying.

What if I were to tell you that there’s an entire group of people you’re missing with your marketing? These are people who have proven that they will buy from you, but they aren’t given the time of day with your current marketing plan.

That’s right– I’m talking about your existing clients.

Your existing clients are more valuable than the prospective ones. Existing clients already trust you and will buy from you if you let them.

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Cheap and Effective Online Marketing for Private Practices

Online Marketing for Private Practices

Would you like help creating an online marketing strategy for your private practice? You’ve come to the right place. In this post, we’ll discuss easy (and affordable) strategies for marketing your practice to your prospective customers online.

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How to Use The Web to Grow Your Therapy Practice

Grow Your Therapy Practice with the Web

We talked to our therapist and social worker customers who are leveraging the web in the right way and identified their number one approach to acquiring clients online. The approach they are successfully using has proven to be an effective way to build and grow your therapy practice, gain credibility, and produce on-going web traffic.

It’s simple but requires commitment. It may even require taking the time to learn some new skills or seeking the help of a professional who can put you on the right path. In the end, it has produced rewarding results for our clients who are committed to it.

So what’s the big secret? You’ll be surprised by its simplicity.

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3 Steps Guaranteed To Consistently Produce Traffic Generating Content

3 Steps to Produce Traffic Generating Content for Your Practice’s Blog

On the web, content is king. Search engines such as Google love it when your website is full of content. In turn, lots of content leads to more potential clients finding your site and more business for your practice. You need to make sure, however, that your content is relevant to your audience and delivers value to your clients.

Here is a simple approach to consistently create great content.

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Use Online Directories To Grow Your Counseling Practice

Use Directories to Grow Your Practice

It seems like every single therapist is now on an online directory, and that means serious competition. It can also mean that online directories may not be the most effective way to acquire new clients or differentiate yourself. If done wrong, they can simply be a waste of your time and resources.

So why are we discussing them? Because when done right, they can deliver good results.

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adwords for therapists

7 Steps To Using Online Keyword Ads To Grow Your Practice

How to Use Online Keywords to Grow Your Practice

This post will focus on tips and strategies you can use to attract clients to your practice using online search advertising with Google and Bing. This is different from ads places in online directories like goodtherapy.org and psychology.org. While those are also important, we have other posts that discuss the sites you can focus on and ways to employ them effectively. The focus in this article is specifically on search.

Why search?

With estimates of over 3 billion pages online, search engines have become the gatekeepers and the key holders to getting found online. At the same time, search has become the first place your customers go to look for answers. Many times clients who need help and know they need help start hat process by typing phrases like “great teen therapist in Grand Rapids” and then go from there. It will be Important to your organization to position itself to be found when such searches are performed. Hence here are some tips to help you take advantage of this channel in acquiring clients.

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