Market Your New Services to Existing Clients
You’ve created a new service for your private practice and, like everyone else, you’re obsessed with getting new clients. It’s an endless effort to bring in fresh faces and convince them to try your services. Sometimes you succeed, sometimes you don’t, but you never stop trying.
What if I were to tell you that there’s an entire group of people you’re missing with your marketing? These are people who have proven that they will buy from you, but they aren’t given the time of day with your current marketing plan.
That’s right– I’m talking about your existing clients.
Your existing clients are more valuable than the prospective ones. Existing clients already trust you and will buy from you if you let them.Read More
3 Steps to Produce Traffic Generating Content for Your Practice’s Blog
On the web, content is king. Search engines such as Google love it when your website is full of content. In turn, lots of content leads to more potential clients finding your site and more business for your practice. You need to make sure, however, that your content is relevant to your audience and delivers value to your clients.
Here is a simple approach to consistently create great content.Read More
Use Directories to Grow Your Practice
It seems like every single therapist is now on an online directory, and that means serious competition. It can also mean that online directories may not be the most effective way to acquire new clients or differentiate yourself. If done wrong, they can simply be a waste of your time and resources.
So why are we discussing them? Because when done right, they can deliver good results.Read More
How to Use Online Keywords to Grow Your Practice
This post will focus on tips and strategies you can use to attract clients to your practice using online search advertising with Google and Bing. This is different from ads places in online directories like goodtherapy.org and psychology.org. While those are also important, we have other posts that discuss the sites you can focus on and ways to employ them effectively. The focus in this article is specifically on search.
With estimates of over 3 billion pages online, search engines have become the gatekeepers and the key holders to getting found online. At the same time, search has become the first place your customers go to look for answers. Many times clients who need help and know they need help start hat process by typing phrases like “great teen therapist in Grand Rapids” and then go from there. It will be Important to your organization to position itself to be found when such searches are performed. Hence here are some tips to help you take advantage of this channel in acquiring clients.