This post has been authored by Dr. P. Forrest Talley as part of our guest post series and is Part I in a series to help therapists get the most out of their marketing and SEO. Learn more about Dr. Talley at the bottom of this post. Owning a private practice means you depend on […]Read More
How to Market Your Telehealth Services
You’ve read our Complete Telehealth Guide and have finally figured out your state regulations. You’ve talked to your insurance companies and you’ve chosen your secure video conferencing tool–you’re officially a telehealth providing therapy practice. Now what?Read More
Get More Appointments Through Your Website
As a private practitioner operating in the 21st century, your most effective marketing tool is your therapy website. While offline efforts, such as printed flyers, billboards, and radio ads, still play an important role in marketing your mental health services, it’s essential that you focus on online strategies as well. Not only will you reach out to new people through your website, but you can also gently nudge those new people to book an appointment with you right away. Billboards and radio ads can’t get immediate bookings, but your website can!
Below, we’ll discuss how to optimize your website to increase your appointment bookings. Let’s get started.Read More
How to create a schedule that works for your practice
As a private practitioner, one of the hardest aspects of your job is scheduling. The prospect of getting clients is already tough, but it’s even tougher to find the perfect scheduling balance for your private practice.
If you’re struggling with scheduling, including keeping track of your appointments, choosing the right meeting times, and minimizing no shows or cancellations, you’ve come to the right post. We’ll go over some important tips to help you create a smoother scheduling process. Let’s get started.Read More
Don’t Make These Social Media Mistakes
You’ve likely heard it said that you need to be on Social Media. Maybe you’ve hesitated on joining because you thought it was a passing trend. Well we’re here to tell you is isn’t. In fact, quite the opposite. Social media is getting more and more intertwined in our daily lives. And, while you probably use social media in your personal life, you may feel uncomfortable being on social media in a professional capacity. You may wonder:
- How do I use social media to promote my private practice?
- How do I avoid the ethical quicksand of social media?
- How do I speak to my followers on social media?
- How do I avoid making mistakes while I’m using social media for professional purposes?
You ask a lot of great questions. In this post, we’re going to tackle those and more. We’ll look at the most common mistakes that well-meaning therapists make when it comes to social media marketing, as well as how to avoid them. Let’s get started.Read More
Grow Your Private Practice with LinkedIn
Looking for a new way to grow your private therapy practice?
Have you considered LinkedIn?
If you think LinkedIn is only for posting your resume, you’re missing out on a powerful way to build your referral network. With over 400 million users and counting, LinkedIn is a rich source of referrals, and should definitely be a part of your growth strategy. Let’s discuss how you can optimize your time spent on LinkedIn and build your private practice in the process:Read More
Grow Your Private Therapy Practice with Facebook
There’s little doubt that having a presence on Facebook will grant you more exposure and help you build a greater sense of community with your followers.
However, it can be tricky to navigate Facebook as a private therapy practice. Not only do you have to be extra mindful of privacy concerns, you also need to be strategic on how you use Facebook to grow your business.
Ultimately, your goal is to build a reputation as a trustworthy therapist who brings value and clarity to your clients and the community at large. The good news is that Facebook can help you in those pursuits.
You don’t need to have an online therapy practice to leverage the benefits of Facebook. Even if you work completely offline, curating and maintaining an online presence will help you garner more awareness for your practice. That’s because your current and prospective clients probably use the Internet in general and Facebook specifically.
Let’s talk about how to use Facebook to effectively generate more leads.Read More
Avoid These 7 Mistakes in Your Private Therapy Practice
The success of your private therapy practice rests solely on you. You alone have to build your practice from the ground up, market your service, find clients, bill clients, work with insurance companies, pay your bills, pay your taxes, turn over a profit, hire and fire new staff, and live the American dream of business ownership.
No pressure.Read More
Should Your Private Practice be on Social Media?
If you’re like the majority of Americans, you already have a profile on at least one social media platform, whether that’s Facebook, Twitter, Instagram, Pinterest, or LinkedIn. YouTube also counts.
Sure, you use social media to keep tabs on your friends and family and share cute cat videos, but is it a good idea for your private practice? Can you really leverage social media to grow your private practice?
The answer is a resounding yes.Read More
Online Marketing for Private Practices
Would you like help creating an online marketing strategy for your private practice? You’ve come to the right place. In this post, we’ll discuss easy (and affordable) strategies for marketing your practice to your prospective customers online.Read More